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CRUELTY FREE

dermatologically tested

HYPOALLERGENIC

Sensitive Skin Safe

VEGAN

GLUTEN FREE

KEY BENEFITS
NATURAL TINT
Enhance your brows with a soft, natural-looking tint that adds depth, fullness, and effortless definition.
EFFORTLESS DEFINITION
Shape and sculpt every brow hair with precision, creating polished, beautifully defined brows that still look naturally yours.
BUILDABLE HOLD
From soft and feathery to bold and structured, layer your look with flexible, flake-free hold that lasts all day.
NOURISHMENT IN EVERY SWIPE
Infused with nutrient-rich adaptogens and botanicals, this formula helps condition brow hairs while supporting a healthy brow environment.

Ingredient Highlights
Supports natural brow growth and fullness over time
Known for its energizing and restorative properties, ginseng helps support skin vitality and overall scalp health in the brow area
Adaptogenic mushrooms that help maintain skin balance and support a healthy environment for brow hair
Soothes the skin beneath the brows while conditioning and softening each hair
A lightweight yet deeply nourishing oil that conditions and softens brow hairs without greasiness
Attracts and retains moisture to keep brow hairs flexible, soft, and strong
Gives brows a naturally lifted, feathery finish while keeping the formula light and non-sticky
AQUA (water), glyceryl stearate citrate, aloe barbadensis leaf juice, glycerin, squalane, propanediol, cetyl alcohol, tapioca starch, VP/VA copolymer, panthenol, helianthus annuus (sunflower) seed oil, pisum sativum (pea) sprout extract, panax ginseng root extract, tocopheryl acetate, lactobacillus ferment, lactobacillus/ganoderma lucidum extract/lentinus edodes extract ferment filtrate, tocopherol, beta-sitosterol, squalene, carbomer, butylene glycol, alcohol, sodium hydroxide, sodium polyacrylate, sodium gluconate, hydroxyacetophenone, 1,2-hexanediol, caprylyl glycol. May contain: CI 77891 (titanium dioxide), CI 77491 (iron oxides), CI 77492 (iron oxides), CI 77499 (iron oxides), CI 77742 (manganese violet), CI 77007 (ultramarines), CI 77510 (ferric ammonium ferrocyanide), CI 42090 (blue 1 lake), CI 19140 (yellow 5 lake), CI 16035 (red 40 lake).
Clean Ingredients
Effortless Definition









Our Packaging
Our packaging is thoughtfully designed to minimize waste by using recyclable and eco-friendly materials.
The Be True Tinted Brow Gel has been crafted from Aluminum.
Aluminum has been selected because it is recognized as the most sustainable material, which can be recycled and reused without losing its properties.
Recycled aluminum requires 95% less energy than producing new aluminum. As the most recycled material in use today, it also reduces carbon emissions.
Recycling
To recycle your Be True Tinted Brow Gel, simply clean the container thoroughly and place it into your recycling bin.

























