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taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
black
black
soft brown
soft brown
dark brown
dark brown
taupe
taupe
soft brown
soft brown
black
black
taupe
taupe
dark brown
dark brown
soft brown
soft brown
dark brown
dark brown
taupe
taupe
black
black
taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
black
soft brown
dark brown
taupe
soft brown
black
taupe
dark brown
soft brown
dark brown
taupe
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
black
soft brown
dark brown
taupe
soft brown
black
taupe
dark brown
soft brown
dark brown
taupe
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
black
soft brown
dark brown
taupe
soft brown
black
taupe
dark brown
soft brown
dark brown
taupe
black
taupe
soft brown
dark brown
black

Be True Tinted Brow Gel

$28.00

TAUPE: A soft, warm taupe for a feathery, barely-there brow.

Taupe
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Subscribe and save

Auto-renews, skip or cancel anytime.

Subscribe and save

Auto-renews, skip or cancel anytime.

Subscribe and save

Auto-renews, skip or cancel anytime.

To add to cart, go to the product page and select a purchase option

Meet the brow gel that actually shapes your brows while it styles them. Be True is a tinted, adaptogen-infused brow gel that tames, lifts, and conditions in one step - no crunchiness, no flaking, no question marks about what's in the formula.

Powered by pea sprout extract to support brow growth and vitality, plus ginseng, reishi and shiitake mushroom extracts, aloe vera, squalane, and panthenol (vitamin B5) to nourish every single strand. Tapioca powder gives your brows that lifted, feathery finish without ever feeling stiff or sticky.

Available in four buildable shades for every skin tone and brow goal. Clean, conscious, and made in Italy.

Tints and tames brows for a naturally groomed finish

Lifts and defines with a lightweight, non-sticky formula

Nourishes and conditions the brow hair

Supports natural brow fullness over time

Delivers a flake-free hold that keeps brows in place

Pea Sprout Extract - Supports natural brow growth and fullness over time

Ginseng Extract - Known for its energizing and restorative properties, ginseng helps support skin vitality and overall scalp health in the brow area

Reishi + Shiitake Mushroom Extracts - Adaptogenic mushrooms that help maintain skin balance and support a healthy environment for brow hair

Aloe Vera - Soothes the skin beneath the brows while conditioning and softening each hair

Squalane (plant-derived) - A lightweight yet deeply nourishing oil that conditions and softens brow hairs without greasiness

Panthenol (Vitamin B5) - Attracts and retains moisture to keep brow hairs flexible, soft, and strong

Tapioca Powder - Gives brows a naturally lifted, feathery finish while keeping the formula light and non-sticky

Start at the inner corner of the brow and use short, upward strokes to coat and comb each hair in place. Layer for more coverage and volume. Works beautifully with sparse, full, thick, or fine brows - the tapered precision brush does the work for you.

Pro tip: use immediately after your skincare routine for the most natural, skin-like finish.

Ingredient Highlights

Supports natural brow growth and fullness over time

Known for its energizing and restorative properties, ginseng helps support skin vitality and overall scalp health in the brow area

Adaptogenic mushrooms that help maintain skin balance and support a healthy environment for brow hair

Soothes the skin beneath the brows while conditioning and softening each hair

A lightweight yet deeply nourishing oil that conditions and softens brow hairs without greasiness

Attracts and retains moisture to keep brow hairs flexible, soft, and strong

Gives brows a naturally lifted, feathery finish while keeping the formula light and non-sticky



AQUA (water), glyceryl stearate citrate, aloe barbadensis leaf juice, glycerin, squalane, propanediol, cetyl alcohol, tapioca starch, VP/VA copolymer, panthenol, helianthus annuus (sunflower) seed oil, pisum sativum (pea) sprout extract, panax ginseng root extract, tocopheryl acetate, lactobacillus ferment, lactobacillus/ganoderma lucidum extract/lentinus edodes extract ferment filtrate, tocopherol, beta-sitosterol, squalene, carbomer, butylene glycol, alcohol, sodium hydroxide, sodium polyacrylate, sodium gluconate, hydroxyacetophenone, 1,2-hexanediol, caprylyl glycol. May contain: CI 77891 (titanium dioxide), CI 77491 (iron oxides), CI 77492 (iron oxides), CI 77499 (iron oxides), CI 77742 (manganese violet), CI 77007 (ultramarines), CI 77510 (ferric ammonium ferrocyanide), CI 42090 (blue 1 lake), CI 19140 (yellow 5 lake), CI 16035 (red 40 lake).

Clean Ingredients

Effortless Definition