"Singh’s brand is truly one of a kind. According to the founder, no other makeup brand targets what she calls “Cortisol face,” an extensive term to describe visible manifestations of stress on your complexion, includingirritationand uneven texture. Additionally, as an allliquidformat beauty company, the formulas were developed to bring extreme nourishment andhydrationto the skin."

"The Your Best Self Peptide Plumping Gloss, for example, is formulated with adaptogens like Guarana and Ginseng to help naturally enhance the appearance of smoother, fuller, and plumper lips. Vitamins and antioxidants soothe and protect lips. Peptides, Shea butter, avocado oil and hyaluronic acid deeply hydrate and blur the appearance of lines. It is the ideal everyday lip gloss that you can wear from day to night or layer with bolder lippies."

"If you’ve been on the hunt for a great pair of falsies or individual lashes, we suggest trying out the buzzy set actor Kathryn Hahn wore to this year’s Golden Globes. Along with makeup bySonelaand Sisley Paris, artist Jo Baker used Lashify’sLED Control Kit(which includes lashes, bonding glue, sealer, and an application wand) to apply these extensions from the inner to the outer corners of Hahn’s eyes for a luxe yet natural beauty look."

"We beg you to please put those lash-damaging extensions away and find a better alternative. Sonela’s newest launch provides instant volume and length for your lashes while promoting long-term lash health. The mascara formulation contains ashwagandha, Indian gooseberry, and turmeric, so beyond beautification it will nourish, strengthen, and promote healthy lash growth."

"At $36, this liquid blush might be considered to be on the more expensive side... but, IMHO, it'ssoworth the hype. The applicator makes for the perfect dotting application, and the hydrating formula blends really easily with the rest of my liquid products. It's also super pigmented, which is key as I find that blush will often disappear as I add more products onto my face.”

"Don’t bat an eye at SONELA’s newest drop. Their Lengthening and Volumizing Mascara takes an adaptogenic approach to naturally stimulate lash growth (we love growth!)."

"The countdown to the holidays has officially begun, and Black Friday is the perfect opportunity to snag incredible deals on everything from fashion and beauty to home essentials and wellness products. Whether you're shopping for gifts or treating yourself, our ultimate guide is constantly being updated with new deals. Prepare to shop smart and save big with our handpicked list of unmissable discounts. Let the holiday shopping begin—happy saving!"

"'Tis the season for holiday parties! Beau Nelson, a celebrity makeup artist and head of Lashify Pro, joined us live with three unique makeup looks for Christmas and New Year's Eve."

'Sonela Mindfull Lashes Lengthening and Volumizing Mascara Formulated with adaptogenic ingredients like turmeric, vitamin C, ashwagandha, and gooseberry, this mascara strengthens, nourishes, and enhances lashes for a fuller, more youthful look. It not only adds volume and length but also promotes lash growth and elasticity, leaving lashes healthier and more vibrant.'

"Sonela is a newly launched ayurvedic beauty brand. Its debut makeup collection features five liquid blushes and seven lip glosses formulated with adaptogenic ingredients."

"Sonela is the first brand to address the direct impact of cortisol on the skin, a hormone closely linked to stress. Through my experience with stress-induced skin issues like dryness, dehydration, and acne, I saw a need for products that target what we often refer to as ‘Cortisol Face’"

"Cream and liquid blushes will help give you a rosy flush while keeping your makeup dewy and glowy. Sonlea’s dewy liquid blush packs a bold punch of color and blends out to a subtly dewy finish that adds to the radiance of the look."

"As for as bold, inclusive, pigmented fluids that also serve up a dose of skin care-level formulation, recently launched Sonela has upped the ante with the first line of clean liquid blushes and plumping lip glosses infused with adaptogenic botanicals in compliance with Ayurvedic tenets around the mind-body, mood-beauty connection"

"Sonela’s liquid blush, available in 5 shades, is enriched with Adaptogenic ingredients from Ayurveda to hydrate and revive stressed skin. They also have an amazing range ofplumping lip glossthat is offered in 7 gorgeous shades."

"You really can have it all with this mascara that looks as good on as it is good for you. Sonela’s Mindfull Lashes Mascara is packed with adaptogens and antioxidants that condition, hydrate, and strengthen with every swipe. The payoff is bold definition, sky-high lift, and length that turns heads."

"Color cosmetics offer more than physical enhancements, as they can transforms the wearer's confidence and self-perception, empowering them to express their inner selves more authentically"

"CosmoProf is the largest business-to-business beauty expo in North America, showcasing the latest trends and must-known brands. Our style and beauty expert, Jennifer Chan, was on the scene and is here to share her top discoveries straight from the industry’s leading experts and innovators."