Our story
Sonela is more than just a make-up brand.
It’s a movement towards clean, luxurious and most importantly, mindful beauty.
wellness for your mind
Beauty for Your soul
Discover our values and why we are committed to meeting the highest beauty standards.
We prioritize the use of high-quality, non-toxic and ethically sourced ingredients. Our products are free from harmful chemicals and toxins, reflecting our devotion to both your well-being and the environment. At Sonela, we are dedicated to clean beauty that is as kind to your skin as it is to the planet.
Our brand ethos is rooted in the importance of the mind-body connection and how this plays a pivotal role in achieving holistic wellness. Sonela products focus on enhancing your physical appearance, while also supporting mental well-being, encouraging self-care rituals and celebrating self-love.
We are passionate about empowering individuals to embrace their unique beauty with authentic expression. We believe in inclusivity, diversity and celebrating individuality in all its forms.
We are dedicated to promoting sustainable practices and reducing our environmental footprint. From our packaging materials to our production processes, we strive to make responsible choices that contribute towards a greener future.
From our ingredients to sourcing practices and manufacturing processes, we are open and honest, providing you with complete transparency about our brand and products.
We value a supportive and engaging community of individuals who share our passion for clean beauty and holistic wellness, endeavouring to make a positive impact, both within the beauty industry and the world. We support charitable initiatives, sustainability efforts and social causes that align with our brand values, aiming to create a better future for all.
Letter from Our Founder
As a finance executive for close to 20 years and a beauty enthusiast, I have always believed in the transformative nature of beauty – both internally and externally. Driven by my passion for mental health and wellness, I began my quest to find solutions for my stress-triggered cystic acne. With the unwavering support of my father, Balbir Singh - a visionary entrepreneur with a chemistry degree - Sonela was born.
Our mission is to empower you to feel confident in your skin while nurturing a sense of inner balance. We understand the profound connection between the mind and skin, incorporating our South Asian heritage, adaptogenic herbs rooted in Ayurveda, and science-backed, skin-loving ingredients that hydrate and soothe when your cortisol levels are high.
Welcome to Sonela, where beauty and well-being coexist.
xo,