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taupe
taupe
taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
black
black
soft brown
soft brown
dark brown
dark brown
taupe
taupe
soft brown
soft brown
black
black
taupe
taupe
dark brown
dark brown
soft brown
soft brown
dark brown
dark brown
taupe
taupe
black
black
taupe
taupe
soft brown
soft brown
dark brown
dark brown
black
black
taupe
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
black
soft brown
dark brown
taupe
soft brown
black
taupe
dark brown
soft brown
dark brown
taupe
black
taupe
soft brown
dark brown
black
taupe
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
black
soft brown
dark brown
taupe
soft brown
black
taupe
dark brown
soft brown
dark brown
taupe
black
taupe
soft brown
dark brown
black
taupe
taupe
soft brown
dark brown
black
taupe
soft brown
dark brown
black
black
soft brown
dark brown
taupe
soft brown
black
taupe
dark brown
soft brown
dark brown
taupe
black
taupe
soft brown
dark brown
black

Be True Tinted Brow Gel

$28.00

TAUPE: A soft, warm taupe for a feathery, barely-there brow.

Taupe
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Auto-renews, skip or cancel anytime.

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Auto-renews, skip or cancel anytime.

Subscribe and save

Auto-renews, skip or cancel anytime.

To add to cart, go to the product page and select a purchase option

Meet the brow gel that actually shapes your brows while it styles them. Be True is a tinted, adaptogen-infused brow gel that tames, lifts, and conditions in one step - no crunchiness, no flaking, no question marks about what's in the formula.

Powered by pea sprout extract to support brow growth and vitality, plus ginseng, reishi and shiitake mushroom extracts, aloe vera, squalane, and panthenol (vitamin B5) to nourish every single strand. Tapioca powder gives your brows that lifted, feathery finish without ever feeling stiff or sticky.

Available in four buildable shades for every skin tone and brow goal. Clean, conscious, and made in Italy.

Tints and tames brows for a naturally groomed finish

Lifts and defines with a lightweight, non-sticky formula

Nourishes and conditions the brow hair

Supports natural brow fullness over time

Delivers a flake-free hold that keeps brows in place

Pea Sprout Extract - Supports natural brow growth and fullness over time

Ginseng Extract - Known for its energizing and restorative properties, ginseng helps support skin vitality and overall scalp health in the brow area

Reishi + Shiitake Mushroom Extracts - Adaptogenic mushrooms that help maintain skin balance and support a healthy environment for brow hair

Aloe Vera - Soothes the skin beneath the brows while conditioning and softening each hair

Squalane (plant-derived) - A lightweight yet deeply nourishing oil that conditions and softens brow hairs without greasiness

Panthenol (Vitamin B5) - Attracts and retains moisture to keep brow hairs flexible, soft, and strong

Tapioca Powder - Gives brows a naturally lifted, feathery finish while keeping the formula light and non-sticky

Start at the inner corner of the brow and use short, upward strokes to coat and comb each hair in place. Layer for more coverage and volume. Works beautifully with sparse, full, thick, or fine brows - the tapered precision brush does the work for you.

Pro tip: use immediately after your skincare routine for the most natural, skin-like finish.

Ingredient Highlights

Supports natural brow growth and fullness over time

Known for its energizing and restorative properties, ginseng helps support skin vitality and overall scalp health in the brow area

Adaptogenic mushrooms that help maintain skin balance and support a healthy environment for brow hair

Soothes the skin beneath the brows while conditioning and softening each hair

A lightweight yet deeply nourishing oil that conditions and softens brow hairs without greasiness

Attracts and retains moisture to keep brow hairs flexible, soft, and strong

Gives brows a naturally lifted, feathery finish while keeping the formula light and non-sticky



AQUA (water), glyceryl stearate citrate, aloe barbadensis leaf juice, glycerin, squalane, propanediol, cetyl alcohol, tapioca starch, VP/VA copolymer, panthenol, helianthus annuus (sunflower) seed oil, pisum sativum (pea) sprout extract, panax ginseng root extract, tocopheryl acetate, lactobacillus ferment, lactobacillus/ganoderma lucidum extract/lentinus edodes extract ferment filtrate, tocopherol, beta-sitosterol, squalene, carbomer, butylene glycol, alcohol, sodium hydroxide, sodium polyacrylate, sodium gluconate, hydroxyacetophenone, 1,2-hexanediol, caprylyl glycol. May contain: CI 77891 (titanium dioxide), CI 77491 (iron oxides), CI 77492 (iron oxides), CI 77499 (iron oxides), CI 77742 (manganese violet), CI 77007 (ultramarines), CI 77510 (ferric ammonium ferrocyanide), CI 42090 (blue 1 lake), CI 19140 (yellow 5 lake), CI 16035 (red 40 lake).

Clean Ingredients

Effortless Definition

  • 5 stars: 24 (96%)
  • 4 stars: 1 (4%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
I
Ilona N

I use this brow gel every day, and I love the natural look it gives my brows. I also love the tint — I don’t even need to fill them in anymore. So easy and effortless! Definitely recommend it to everyone. 🤎

A
Anonymous

I tried the brow gel, and I absolutely love it! First of all, it lasted all day, even though I live in Florida and it’s so hot here. Second, it already has color, so besides holding my brows in place, it also adds definition. When I brush through my brows, it makes the hairs look more defined and fuller. I’m really happy with it and will definitely recommend it to my friends!

M
Mar

This leaves no crunchy feeling on the eyebrows but keeps them beautifully groomed and lifted with just a few swipes of the product. I like that it doesn’t dry right away or get sticky. It gives me enough time to style my brows the way I want, and it creates a naturally fuller effect that doesn’t fade throughout the day.

This is a great product that I’m sure is going to improve the overall health of my eyebrows.

P
Priyankashri

I have been trying the Sonela Beauty Brow Gel, and it’s become a quick step in my makeup routine. 🤎✨

It keeps my brows looking neat, fluffy, and in place without feeling stiff or flaky. I love that it gives a natural, polished finish while letting my brows still look like brows.

G
Geidy

I really love the formula and it’s very easy to use. Now my makeup routine is being so fast because I spend much time going my eye brows

D
Daniele Lin

Great product, packaging is beautiful! Works great for my sparse areas, the shade match is perfect! My
Brows stay in place all day without feeling sticky! 10/10!

@
@agrayinthelife

I’ve noticed my brows have gotten thinner with perimenopause, so I'm always looking for products that make them look naturally fuller without looking overdone. I tried the Dark Brown shade, and I was really impressed. It added just the right amount of color and definition while making my brows look noticeably fuller. I also love that it has nourishing ingredients, so it feels like I'm taking care of my brows while wearing it. It gave me a polished, natural look and stayed put throughout the day. Definitely a product lil keep using!

G
Gulsen
Absolutely Amazing Brow Gel! ?

I am in love with this Tinted Brow Gel! It gives such a natural, fuller look to my brows in seconds without feeling heavy or stiff. Holds them perfectly in place all day long. Highly recommend! ??

G
Gulsen Onal Dikici

I absolutely love this brow gel! It leaves no white residue or harsh color behind. It makes my brows look naturally fuller and holds them in place nicely without feeling stiff. Definitely a new favorite! ✨

M
Maria
Natural-Looking Brows That Last All Day

Love this brow gel! It gives my brows a natural, fuller look while keeping them in place all day without feeling crunchy or sticky. The tint is subtle but effective, and it�s become one of my go-to products for an easy everyday makeup routine. Highly recommend!??

O
Olha
My New Brow Essential ??

This brow gel is a new favorite in my makeup bag! It keeps my brows in place, looks natural, and feels lightweight. I chose the shade Dark Brown, and it matches my brows perfectly. Definitely a must-have! ??

L
Lernik
My New Favorite Brow Gel!

I absolutely love this tinted brow gel! It keeps my brows in place all day while making them look naturally fuller and more defined. The formula is lightweight, doesn�t feel stiff or flaky, and the tint blends perfectly with my brows. It�s so quick and easy to use, and it gives me a polished look in just a few seconds. Highly recommend if you want fuller-looking, beautiful brows with minimal effort! ?????

A
Anonymous

I absolutely love the Sonela Be True Tinted Brow Gel! 🤍 It gives my brows a beautiful, natural-looking tint while keeping every hair in place. The formula is lightweight, easy to apply, and doesn’t feel heavy or sticky. My brows look fuller, more defined, and perfectly groomed throughout the day. Definitely one of my new favorite brow products! ✨

L
Lifia stanley

Found my perfect browgel tint !
I love the results came so natural 💗
Absolutely wear this everyday ❤️❤️

B
Brita Hicks

Excellent! My brows stayed put all day , the shade and formula is nice and I’m glad I have it !

A
Anonymous

Defined my brows and keeps them in place, don’t always wear makeup daily so it’s nice to find some good essentials

B
Bathenkrolewicz

Love how this eyebrow tint gives my brows a natural, fuller look without looking too harsh. Easy, quick, and perfect for everyday makeup! 🤎✨

G
Grace Thompson

As someone who likes my brows to look defined and polished but still natural, this has quickly become an easy step in my everyday makeup routine.

The tint gives my brows a little more depth, while the gel helps shape and hold them in place. I love that I can swipe it through my brows and instantly make them look fuller, more defined, and put together without spending a lot of time on them.

E
Estefany

Very good product! The brow tint stays on for a long time! It’s perfect for everyday use!

N
Noor Bairouti

Nice medium hold brow gel with medium level pigment! The wand size and shape is super easy to use! Love that it’s beginner friendly and doesn’t smudge!

O
Olesia
Polished brows in seconds

I like that brow gel as it is very lightweight and makes my brows fluffy and defined. Taupe shade is perfect for me!

B
Bianca
Super easy to use

I�ve been loving the Sonela Tinted Brow Gel! It gives my brows a natural, fuller look with just the right amount of hold no stiffness or crunch. It�s quick easy to use, and perfect for everyday wear.

O
Olesia Babinova

Makes my brows fluffy in seconds! Love it!

C
Claudia
In love

Me encanta este gel me deja las cejas firmes por horas

C
Claudia
In love

Amo este gel de cejas me deja las cejas hermosas y firmes por horas